Music Business Worldwide
Music Business Worldwide (MBW) is the leading information and jobs service for the global music industry. It publishes two podcasts: The weekly series, Talking Trends – which dives behind the biggest headlines in the music industry – as well as The MBW Podcast, which sees us interview some of the leading figures in the global business.
Music Business Worldwide
Where are all the Kate Bush T-shirts?
Welcome to the latest episode of Talking Trends from Music Business Worldwide (MBW) – where we go deep behind the headlines of news stories affecting the entertainment industry. Talking Trends is supported by Voly Music.
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According to Spotify, Kate Bush's Running Up That Hill (A Deal With God) was officially its biggest 'Song Of The Summer' in the United States.
In the three months from the end of May to the end of August, it racked up more streams in the States than even Harry Styles' As It Was (the biggest track globally in the period).
Over in the UK, Running Up That Hill was also crowned 'Song Of The Summer' by the Official Charts Company, which said it was streamed and downloaded more than any other track during the season.
But now we're in autumn, the music industry seems to have failed to meaningfully capitalize on Kate Bush's resurgence, suggests Tim Ingham, founder of Music Business Worldwide on MBW's latest Talking Trends podcast.
Could basic economics be the reason behind for this inability to keep the commercial fires of Kate Bush's re-ignited brand burning?