Mattias Tengblad is co-founder and CEO of Stockholm-based Corite, which believes it can revolutionize the way artists generate money from their recorded music.
Corite is, at first glance, a simple digital distributor, in the same core space as TuneCore, CD Baby, United Masters, Ditto etc. But it has a key difference: Corite enables fans to directly invest in artists themselves – and then take a share of money paid out to these artists from future streaming royalties. As such, it enables fans to collectively act like a record label, financing artist campaigns while financially benefitting from an act's success.
Tengblad previously worked in eSports (as Head of Digital Development at MTG) as well as spending nearly five years at Universal Music Group as Commercial Director in Sweden, where he launched both UMG's flagship playlist brand, Digster, and the major's own DIY upload service, Spinnup.
Corite released its platform in beta in October 2019, and has since run over 25 campaigns that have raised over $30,000 for artists during its Swedish pilot. In the past two months, it has launched out of beta in Europe and raised an inside seed round to fund its growth.